Heart My Backpack is a highly personal travel blog, with engaged readers who are invested in my stories and trust my recommendations.
I’ve been traveling all my life and know how to track down a destination’s hidden gems, I love taking road trips with my dog, and I’m a total girly girl. I love finding beauty in the world, whether that be through natural wonders, conversations with strangers, boutique hotels, vibrant cities, or foods I’ve never tried before.
Take a look at Heart My Backpack’s one-page media kit for more information.
Site Statistics
Heart My Backpack sells over $150,000 worth of products and services each month via affiliate links.
Over 300,000 monthly page views
Over 150,000 followers on social media
Readership
45% North American, 45% European
45% 25-34 years old, 20% 18 – 24 years old
75% female, 25% male
Readers are interested in travel, with 70% opting for mid- range to luxury options. Most identify as “former backpackers” – they’re well traveled but now have homes and jobs, so they travel on shorter holidays with bigger budgets.
Case studies
Silvia went above and beyond on this project—she excelled in crafting a consistent storyline across all content while highlighting the specific elements (shopping/outdoor adventure) that resonated with the target audience. Silvia’s photos were stunning and flawlessly captured the magic of this unique destination.Beyond the content produced, Silvia was a pleasure to work with, always responding promptly to questions as the program was planned and providing detailed metrics at the end of the program.Among influencers, Silvia stands out as a true professional whose understanding of a program’s objectives allowed us to create impactful content.— Corrine Turke, Senior Account Executive, Sparkloft Media
- December 2019 campaign
- March 2019 campaign
- December 2018 campaign
- December 2018 (Senja) campaign
- June 2018 campaign
- March 2017 campaign
Visit Scotland: October 2019 campaign
Guyana Tourism Authority: September 2018 campaign
Visit Aberdeenshire:
Go Tokyo: October 2017 campaign
Bumble BFF: February 2017 campaign
Visit Rjukan: November 2016 campaign
For campaigns Heart My Backpack offers dedicated blog posts with a social media push, Instagram posts and Instagram takeovers, photo assets, travel videos, and travel vlogs.
All content created will be promoted with at least one Instagram post, YouTube and/or Facebook video, or blog post. Rates will vary depending on scope of work, usage, and exclusivity, but feel free to reach out with all budget levels.
Contact me at silvia@heartmybackpack.com with your objectives and we can figure out a way to work within your budget.
Previous Campaigns
WOW Hungary 3-day campaign March 2022
Visit Helgeland one week trip January 2020
Visit Northern Norway one week campaign December 2019
Visit Scotland one week campaign October 2019
Visit Idaho 4-day campaign May 2019
Visit Salt Lake 3-day campaign May 2019
Tourism Santa Fe 3-day campaign April 2019
Colorado Tourism 3-day campaign April 2019
Visit Northern Norway 3-day trip March 2019
Visit Northern Norway one week trip December 2018
Japan National Tourism Organization 3 day trip October 2018
Okayama City 2 day trip October 2018
Shin-Nihon Travel Agency 3 day trip October 2018
Guyana Tourism Authority 10 day trip September 2018
Visit Aberdeenshire 3 day trip August 2018
Visit Northern Norway 2 week trip June 2018
Traverse + Antigua and Barbuda one week trip May 2018
Hilton Moscow Leningradskaya three day trip March 2018
Park Hotel Tokyo three day trip March 2018
Hotel Føroyar collaboration February 2018
Visit Gothenburg 2 day trip February 2018
Northern Lights Village 4 day trip January 2018
Visit Finland + Ruka & Kuusamo 4 day trip January 2018
Visit Turku 3 day trip January 2018
Kosan Travel Pack collaboration December 2017
Go Tokyo one week trip October 2017
Skogstad Sport campaign October 2017
Rock My Adventure two week trip July 2017
Gran Canaria collaboration June 2017
Pixter collaboration May 2017
Visit Northern Norway one week trip March 2017
Villa Maroc four day trip March 2017
Turtleneck speaker collaboration February 2017
Lights Over Lapland one week trip February 2017
Bumble BFF collaboration February 2017
TripAdvisor collaboration February 2017
Visit Helsinki four day trip January 2017
Visit Tallinn one day trip January 2017
Visit Vantaa two day trip January 2017
Visit Åland four day trip January 2017
Visit Estonia collaboration December 2016
Visit Rjukan three day trip November 2016
For more information and further inquiries, contact Silvia at silvia [at] heartmybackpack [dot] com.